Seventeen / 20
With a focus on modern handcrafted industrial furniture, I set out to craft a website re-design and an all new e•commerce interface for this custom furniture company.
Seventeen / 20 is in the business of beauty... Jon Bucklew and his team understand that being successful is about organization, high quality service, and most importantly, a great product. I believe the best way to showcase this was placing emphasis on the furniture without design getting in the way. Assets from the in-house photoshoot, custom logo design, streamlined webfonts, and finally a sparse use of design elements was used to bring beauty to the carefully connected ecommerce and marketing back-end.
A minimalistic brand was already developed by an outsourced design house which took a backseat to the imagery, ensuring the beautiful furniture always remained in the spotlight. The new website has been heavily customized to enable online ordering with simplicity and ease, all built on top of a content management system (CMS) allowing the client to edit products and imagery at anytime.
Out of the box, our eCommerce system did not support certain functions that we require to operate, therefore, we decided to hand code the solutions. While only selling 11 products, each product has between 12 and 288 variants.
Custom written, dynamic .liquid code to enable the following:
• automatic wholesale pricing for registered users with the a special tag
• add a 4th variant category to extend product variant options past the 100 limit
• show product is on SALE if price is discounted and specially tagged
Unique design features:
• multi-step navigation
• custom simple liquid layout for forms
• mailChimp integration for easy email marketing
Furniture Design, Web Design, Web Development
Branding and design
Advertising, Creative Direction, Web Design
The Dreaming Tree
Album cover and interior page layout for UK based band.
Branding, Digital Photography, Packaging
The Covenant Center
The Covenant Center is a Florida based church who's focus is expanding the reach of the gospel both in the local community and outreaching to the nations via the internet. My corporate style art and design worked well as a retainer based service to meet the continued needs of the church. Projects include eCommerce web design, album art design, logo and branding.
Branding, Packaging, Web Design
Desafio Adventure Company
Travel adventure company needed to rebrand their company to dominate the costa rican tourism industry.
Creative Direction, Entrepreneurship, Web Design